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Evaluating Expansion Beyond the Revenue Forecast

Market expansion requires more than projected sales. Leadership must also evaluate working capital, operating capacity, financing requirements, execution risk, and long-term returns.

Perrin & Co.July 14, 20266 min read

Expansion decisions are usually presented as a revenue story. The revenue story is the easy part. The harder questions — the ones that determine whether the expansion creates or destroys value — sit below the top line.

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